The Subtle Consultant: Selling to Business Owners (Volume 1)
Adam Philip Bess
Adam Bess presents a sales concept for business communication that is called subtle communication. With experience selling consulting services, Bess illustrates the concept with stories of selling to business owners. Every business owner, sales professional, and sales manager should read this book for insight about building ethical relationships with business owners. With the purpose of long-term business relationships, Bess describes the sales process of building rapport, overcoming objections, creating vested-interests, and closing the sale.
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