Mobile Marketing:Finding Your Costomers No Matter Where They Are (Chinese Edition)

Cindy Krum


This book sums up the authors years of mobile marketing, and reveals how the mobile internet changes the marketing and business rules. It introduces various mobile marketing applications, including APP application, mobile advertising, mobile positioning and monitoring, website development, mobile SEO, mobile electronic commerce, O2O, etc. In addition, it provides specific guidance on how to apply the numerous mobile marketing means, involving mobile marketing strategies, methodology, evaluation, the mobile internet and marketing, etc.

Тип: fb2, pdf

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