New Dimensions in Investor Relations: Competing for Capital in the 21st Century

Брук У. Маркус, Sherwood Lee Wallace


The acknowledged bible on investor relations.
Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. "Maximizing Your Investor Relations" provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.

Тип: fb2, pdf

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