Essentials of Marketing Research

Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

Скачать

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Тип: fb2, pdf
Скачать

Другие книги:
Eventmanagement und Offentlichkeitsarbeit in Nonprofit Organisationen: Grundlagen, Konzepte und Umsetzung am Beispiel des Deutschen Roten Kreuzes (German Edition)
Press Releases Made Easy: Using News Releases to Market Your Business