Strategic Information Technology: Opportunities for Competitive Advantage

Raymond Papp

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Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage.

Тип: fb2, pdf
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Другие книги:
Knowledge Management and Business Model Innovation
Managing Knowledge : A Practical Web-Based Approach (Addison-Wesley Information Technology Series)