Corporate-Level Strategy: Creating Value in the Multibusiness Company

Майкл Гулд, Эндрю Кемпбелл, М. Александер

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Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business unit strategy. Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them. Includes tools, checklists and a worked example to aid corporate strategists in applying the concepts discussed.

Тип: fb2, pdf
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