Corporate Communications: A 21st Century Primer
Book DescriptionThis accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Тип: fb2, pdf
American Corporate Identity 2004 (American Corporate Identity)
A Handbook of Corporate Communication and Public Relations: Pure and Applied