Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series)

Mark E. Parry

Скачать

Book Description

THE MCGRAW-HILL EXECUTIVE MBA SERIES

Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.

Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.



Тип: fb2, pdf
Скачать

Другие книги:
Harvard Business Review on Leadership at the Top (Harvard Business Review Paperback Series)
Architecture as Performance in Seventeenth-Century Europe : Court Ritual in Modena, Rome, and Paris